Mei Lan Fogarty works with clients across a variety of industries, especially pharmaceuticals, healthcare, and technology, to provide insightful marketing guidance. Adept at both qualitative and quantitative research methods, she enjoys partnering with clients on diverse market research topics by understanding their internal objectives in order to develop clear, business-tailored direction and improve their marketing strategies.
Prior to joining HawkPartners, Mei Lan worked in other arms of marketing strategy – at a digital marketing agency in ad tech for retail and financial services clients and at Kantar in their ad effectiveness practice. Most recently, at Kantar, she was responsible for leading brand lift and cross-media measurement for Fortune 500 Publisher clients and identifying actionable recommendations to optimize their campaign strategies across online and offline channels. Mei Lan brings her holistic understanding of clients’ marketing needs to her work at HawkPartners.
Mei Lan holds a BA in Economics and Art History from the University of Chicago.