Kyle Manlove is a quantitative research expert who focuses on both cutting edge and traditional approaches to solve his clients’ marketing challenges. His primary work includes segmentation, media activation, pricing/packaging, value proposition development and various brand strategy initiatives. With more than 15 years of experience managing studies across the globe, Kyle’s focus has been primarily in technology, entertainment, apparel/fashion, financial services, education and healthcare.
Prior to joining HawkPartners, Kyle was an Associate Partner at Prophet Brand Strategy helping his D2C and B2B clients launch, extend and enhance their brands/products. Before that, he led the Advanced Analytics team at Known Global.
Kyle is a guest lecturer at the Texas McCombs School of Business, and in a previous life worked at Johnson & Johnson as a brand manager. He has a BS in Sociology from the University of Texas at Austin and an MBA from Vanderbilt University.
When not working, Kyle is usually coaching his kids’ sports teams, playing softball or walking his dog Conan if it’s not too hot outside in Austin.