Gen Z is reshaping decision-making and shopping behaviors through AI, while many brands remain focused on traditional channels, missing the fast-evolving customer journey.
Kyle Manlove is a quantitative insights expert who focuses on both cutting edge and traditional approaches to solve his clients’ marketing challenges. His primary work includes segmentation, media activation, pricing and packaging, value proposition development, and various brand strategy initiatives. He’s always looking for new techniques and datasets to help augment HawkPartners’ offerings.
With more than 15 years of experience managing studies across the globe, Kyle’s focus has been primarily in technology, entertainment, apparel, fashion, financial services, and education. Prior to joining HawkPartners, Kyle was an Associate Partner at Prophet Brand Strategy helping his direct-to-consumer and B2B clients launch, extend, and enhance their brands and products. Before that, he led the Advanced Analytics team at Known Global. He also brings client-side experience to his consulting work from his role as a Brand Manager at Johnson & Johnson.
Kyle is a guest lecturer at the Texas McCombs School of Business. He has a BA in Sociology from the University of Texas at Austin and an MBA from Vanderbilt University.
Perspectives by Kyle Manlove
Explore the key strategies for avoiding common pitfalls in pharma product launch planning. We discuss the importance of building a strong value proposition and the need for early patient-centered planning.
We explore the pros and cons of incorporating different types of behavioral datasets into your segmentation to help your brand maximize its marketing impact.
Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.