Kyle Manlove is a quantitative insights expert who focuses on both cutting edge and traditional approaches to solve his clients’ marketing challenges. His primary work includes segmentation, media activation, pricing and packaging, value proposition development, and various brand strategy initiatives. He’s always looking for new techniques and datasets to help augment HawkPartners’ offerings.
With more than 15 years of experience managing studies across the globe, Kyle’s focus has been primarily in technology, entertainment, apparel, fashion, financial services, and education. Prior to joining HawkPartners, Kyle was an Associate Partner at Prophet Brand Strategy helping his direct-to-consumer and B2B clients launch, extend, and enhance their brands and products. Before that, he led the Advanced Analytics team at Known Global. He also brings client-side experience to his consulting work from his role as a Brand Manager at Johnson & Johnson.
Kyle is a guest lecturer at the Texas McCombs School of Business. He has a BA in Sociology from the University of Texas at Austin and an MBA from Vanderbilt University.
Welcome to our second article in our three-part series on segmentation. Our first installment focused on Attitudinal Segmentations That You Can Also Target. Today we are diving into another ask we often hear from clients: enriching segmentations with behavioral data. When You Want to Know More, More Accurately If we gave you a list of […]
Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.
