As an experienced researcher and consultant, Karla has worked with clients across several industries, including finance, healthcare, technology, transportation, non-profit, and trade associations. She strives to provide clients with a clear snapshot of insights and factors that allow clients to make the right decisions backed by data-driven insights.
Karla seamlessly integrates insights from both qualitative and quantitative research methodologies, skillfully weaving together themes and findings. Her strong commitment to multicultural and inclusive marketing fuels her dedication to amplifying the perspectives of underrepresented groups. As part of the Hispanic Insights & Consulting team, Karla plays a key role in guiding clients through the intricacies of the growing Hispanic market in the U.S., leveraging her fluency in Spanish and experience in immigration policy and law to enhance communication and understanding of cultural nuances
Prior to HawkPartners, Karla worked at Quadrant Strategies where she worked extensively on reputational and branding market research and consulting. She holds a BA in Government and Middle Eastern Studies with a concentration in the Arabic language from Dartmouth College. She also served active duty in the United States Air Force.
The ANA Multicultural Marketing & Diversity Conference was a dynamic event, providing an invaluable opportunity to connect with fellow marketers, market researchers, and agency leaders, fostering insightful discussions about the challenges and opportunities brands face across various industries when trying to connect with multicultural audiences. As brands continue to explore marketing strategies to expand their […]
