Eliza partners with clients across a range of industries, including healthcare, technology, education, and consumer industries, to develop insightful and well-informed marketing strategies. Leveraging a deep understanding of behavioral economics and consumer psychology, she has a passion for telling compelling stories with data and works closely with clients to address complex marketing and brand challenges.
Adept at both qualitative and quantitative research methods, Eliza works closely with clients across various methodologies to plan and execute research, synthesize data, and deliver data-driven market strategies that provide clients with a clear path forward.
Before HawkPartners, Eliza was a Research Assistant at a Cognitive Science lab where she studied decision-theory. She received a BA in Cognitive Science, Summa Cum Laude, with minors in Environmental Humanities and Hispanic Studies from the University of Pennsylvania and is a member of the Phi Beta Kappa Society.
HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
