HawkPartners highlights the positive effects of building trust, the negative consequences of losing trust, and the three essential cornerstones of trust: credibility, competence, and connection. Learn how these cornerstones inform brand strategy and marketing communications and why trust requires cross-functional attention and senior leadership involvement.
Eliza Sandler works closely with clients across various industries to develop insights critical to achieving their marketing, branding, and strategic objectives. Leveraging a deep understanding of consumer psychology, Eliza conducts qualitative and quantitative market research to arrive at data-driven and actionable recommendations, helping clients navigate their toughest marketing challenges.
As an intern at HawkPartners, Eliza worked with technology and healthcare companies to strengthen their branding, messaging, and strategy through primary and secondary research, particularly UX testing, message testing, and data analysis. She is especially interested in the drivers of consumer decision-making and how to optimize the relationship between brands and their customers.
Eliza enjoys staying active and getting outside in her free time, whether it’s going for a run by the Hudson River, rock climbing, or hiking with friends and family. She also enjoys trying new restaurants in New York City, traveling, and doing the New York Times crossword puzzle.
Eliza received a BA in Cognitive Science, Summa Cum Laude, with minors in Environmental Humanities and Hispanic Studies from the University of Pennsylvania.