Abbey Ahearn recently presented findings from Intellus' annual survey of industry and agency/supplier side members.
Abbey Ahearn has been with HawkPartners for twenty years since its infancy, having previously held domestic and international positions focusing on helping global consumer goods, financial services, media companies and non-profits refine their marketing communications strategies.
At HawkPartners, Abbey has built upon her strong foundation in primary market research and her business education, added healthcare as a key industry of focus, and worked on a wide variety of marketing challenges across the product lifecycle. Her versatility in leading projects that leverage qualitative research, quantitative research, secondary research and analytics ensures that she is able to match approach to solving clients’ business problems with the needs of the client and resources at hand.
Abbey holds a B.A. from Dartmouth College, an M.B.A. from the University of Michigan, and a Certificate in Business Analytics through Southern Methodist University. She leads the Trends & Futures Committee of Intellus, a healthcare insights association, which challenges her to stay on top of key trends not only in healthcare, but in the constantly evolving insights field.
Perspectives by Abigail Ahearn
Learn how to integrate market access insights into pharma brand strategies.
The current pandemic is tearing down the regulatory and reimbursement barriers that have prevented telehealth from realizing its full potential to date. Our team examines the value propositions of several telehealth providers as the industry enters the next stage of growth.
Statistics and investments point to pharma companies’ integration of transformative technologies into ways of thinking and doing business. The infographic below, developed by Abbey Ahearn and Lucy Hale, demonstrates the rising emphasis of digital health in pharma.
Amidst explosive investment in digital health, the industry is working to keep the human side of care front and center.
Abbey Ahearn shares her vision on the (near-term) future of consumer healthcare. Pills with sensors, digital therapeutics for addiction, and AI for early cancer detection are just a few of the coming innovations.
Discover 5 keys to giving customers compelling reasons to use artificial intelligence to enhance customer experiences