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HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Marketers and market researchers should collaborate to improve ROI measurement
Optimize your customer relationships through the use of a tailored, customer-specific approach
Avoid these common mistakes to stay on the path to successfully aligning your employees around your brand
A focus on short-term gains can lose sight of the long-term goal
Originally published in Advertising Express magazine Who are the pioneers of ingredient branding? When did it start getting used? Intel receives much of the credit for making “ingredient branding” known across the C-suite with the success of its Intel Inside campaign; whereas, several brands pioneered the concept before them. Consistently, the pioneers were high tech, […]