Challenge
A leading mortgage industry player sought insights and best practices around multicultural marketing, externally with customers and internally as an organization.
Approach
The HawkPartners team first performed an extensive Leadership Market Scan to identify B2B and B2C companies that excel at marketing to, and engaging with, multicultural audiences. We then conducted Best-in-Class Practice Reviews with executive leaders from these leading multicultural marketers. The goal was to identify best practices, challenges, and lessons learned from building a multicultural marketing team/organization and developing successful, authentic, and culturally relevant inclusive marketing strategies. Our work concluded with Strategic Planning Workshops with key client management stakeholders to share insights and develop potential inclusive marketing strategies and tactics.
