Gordon Wyner has focused on delivering practical business solutions for clients, building new capabilities, and leading teams in his 30-year career in marketing and management consulting. He specializes in customer experience, product development and pricing, market segmentation, brand strategy, communications development and assessment, and marketing effectiveness modeling. He has worked with many Fortune 500 companies, including those in financial services, hospitality, technology, food and beverage, pharmaceuticals, and retail.
He is an expert in application of a wide range of advanced analytical approaches and techniques. He has developed new methods to solve specific business problems, including preference measurement, financial impact of marketing, and customer targeting.
Dr. Wyner has held senior executive positions at Kantar/Millward Brown, Mercer Management Consulting (now Oliver Wyman) and MARC Research. He served on the Executive Committee of the Marketing Science Institute for 18 years, including 5 years as Chair.
Gordon has written extensively for established business publications and served as Editor and a regular columnist on strategic marketing topics. He has presented frequently at industry conferences and lectured at the graduate level at several business schools.
He received his Ph.D. in Sociology from the University of Pennsylvania and his BA from Northwestern.