Critical Insights.
Winning Strategies.

HawkPartners blends marketing strategy with market research to help leading global brands meet their toughest challenges.

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Success Happens Together

Reaching 20 years in business represents two decades of loving what we do and inspiring each other to do it even better every day. To everyone who has ever been a part of the HawkPartners story, thank you!

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Our Perspectives

New & Next

Behavioral Economics

Subtle Shifts: Using Nudging to Alter Consumer Behavior

Uncover hidden reasons behind consumer choices with Behavioral Economics and Nudge Theory to influence behavior for marketing success.

Marketing Strategy

Brand Bravery for Competitive Advantage

Explore the concept of brand bravery and its impact on marketing success. Is your brand ready to be brave?

Branding

The Best Creative Starts With Truly Understanding Your Brand

Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.

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Events

Recent Events

Launch Strategy

Avoiding Common Pitfalls in the Product Launch Planning Process

Ellen Brett and Kristen Rowe explore strategies for avoiding common pitfalls in the launch planning process, including the critical role of insights and collaboration with marketing teams.

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Customer Experience

Best Practices for Better Insights When Evaluating Digital Tools

Scott Berman and Brittany Sutton share optimal approaches for evaluating digital tools to elevate patient and HCP interactions.

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What’s your next big marketing challenge?

Whether your goal is growing awareness, influencing consumer interactions or earning long-term loyalty, the value of expert marketing research that leads to strategic action has never been higher. No matter where you are in your brand journey, HawkPartners marketing strategy and market research can help you:

Acquire the right new customers

with a smart, creative go-to-market strategy

Launch and manage your brand

with a compelling positioning and differentiating value proposition

Create and refine your story

to tell it in inspiring and motivating ways

Delight and retain customers

to build loyalty across platforms

Learn how HawkPartners can help

Featured Resources

Behavioral Economics

Learn how to incorporate behavioral economics into your marketing practices to better understand, and in some cases, influence non-rational factors affecting consumer behavior.

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