Brands responding to social issues need to assess whether their decision will be seen as authentic to who the brand is, what it stands for, and the role it can play in consumers’ lives.
Critical Insights.
Winning Strategies.
HawkPartners blends marketing strategy with market research to help leading global brands meet their toughest challenges.
The Role of Emotion in Professional and B2B Decision Making
Explore the B2B decision-making process and how emotional and cognitive bias can affect B2B marketers and their clients.
Our Perspectives
New & Next
Today’s consumers demand more of the brands they support than ever before. Learn how to create valuable connections & increase your brand authenticity.
In a two-part series, we explore behavioral economic strategies & tactics to unlock consumer behavior relative to regaining control.
What’s your next big marketing challenge?
Whether your goal is growing awareness, influencing consumer interactions or earning long-term loyalty, the value of expert marketing research that leads to strategic action has never been higher. No matter where you are in your brand journey, HawkPartners marketing strategy and market research can help you:
Brand Authenticity Index™
What defines an authentic brand? Dive into the six key factors our research identified and see the top brands by industry.
Market Research Toolkit
Learn how advanced analytics, behavioral science, quantitative research and more can help solve tough challenges.
Behavioral Economics Toolkit
Learn how to incorporate behavioral economics into your marketing practices to better understand, and in some cases, influence non-rational factors affecting consumer behavior.
