Download the HawkPartners Brand Authenticity Index™ to create genuine connections with your consumers.

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Critical Insights.
Winning Strategies.

HawkPartners blends marketing strategy with market research to help leading global brands meet their toughest challenges.

our latest

Brand Authenticity—It’s More Than a Buzzword

During a recent Advertising Research Foundation event, HawkPartners shared the latest results from our Brand Authenticity Index™ and talked with panelists from Pfizer, Peloton, and The Ritz-Carlton about how they are building brand authenticity and creating genuine connections with their consumers.

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New & Next

What’s your next big marketing challenge?

Whether your goal is growing awareness, influencing consumer interactions or earning long-term loyalty, the value of expert marketing research that leads to strategic action has never been higher. No matter where you are in your brand journey, HawkPartners marketing strategy and market research can help you:

Resources

Brand Authenticity Index™

What defines an authentic brand? Dive into the six key factors our research identified and see the top brands by industry.

Market Research Toolkit

Learn how advanced analytics, behavioral science, quantitative research and more can help solve tough challenges.

Behavioral Economics Toolkit

Learn how to incorporate behavioral economics into your marketing practices to better understand, and in some cases, influence non-rational factors affecting consumer behavior.

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