Healthcare brands should take a patient-centered approach when preparing for launch. Learn why organizations need to build a deeper, more holistic understanding of the ecosystem of influences affecting patient outcomes.
Critical Insights.
Winning Strategies.
HawkPartners blends marketing strategy with market research to help leading global brands meet their toughest challenges.
Thoughtfully Incorporating DEI Principles into Insights Generation
HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Our Perspectives
New & Next
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
Our team identifies how and why consumer behaviors are influenced by their need to regain rational and emotional control.
What’s your next big marketing challenge?
Whether your goal is growing awareness, influencing consumer interactions or earning long-term loyalty, the value of expert marketing research that leads to strategic action has never been higher. No matter where you are in your brand journey, HawkPartners marketing strategy and market research can help you:
Brand Authenticity Index™
The Brand Authenticity Index is a roadmap to help you create authentic connections with consumers.
Market Research Toolkit
Learn how advanced analytics, behavioral science, quantitative research and more can help solve tough challenges.
Behavioral Economics Toolkit
Learn how to incorporate behavioral economics into your marketing practices to better understand, and in some cases, influence non-rational factors affecting consumer behavior.
