On a Zoom with colleagues the other day, someone mentioned, “a year and a half ago, when we went into lockdown…” Has it really been that long? Apparently, it has been even longer. And for just about that entire time, we have seen valid criticisms of public health communications on the pandemic. Preparing for the […]
HawkPartners blends marketing strategy with market research to help leading global brands meet their toughest challenges.
Balancing Personalization and Data Privacy
Check out highlights from our recent ARF panel discussion with Adrian Hurditch of Amazon Alexa, Alexandra Morehouse of Banner Health, and Scott Wilkerson of HawkPartners. Our discussion explored the importance of prioritizing customers’ needs, assessing and optimizing your brand’s personal data strategy, and giving consumers a say in sharing their personal information.
New & Next
Our team identifies how and why consumer behaviors are influenced by their need to regain rational and emotional control.
As we recover from the trauma caused by the pandemic, many consumers find themselves in a state of shock. The HawkPartners 2021 Brand Authenticity Index™ provides an opportunity for brands to connect in new ways with consumers that are more engaged, connected, and open than before the pandemic began.
What’s your next big marketing challenge?
Whether your goal is growing awareness, influencing consumer interactions or earning long-term loyalty, the value of expert marketing research that leads to strategic action has never been higher. No matter where you are in your brand journey, HawkPartners marketing strategy and market research can help you:
Brand Authenticity Index™
What defines an authentic brand? Dive into the six key factors our research identified and see the top brands by industry.
Market Research Toolkit
Learn how advanced analytics, behavioral science, quantitative research and more can help solve tough challenges.
Behavioral Economics Toolkit
Learn how to incorporate behavioral economics into your marketing practices to better understand, and in some cases, influence non-rational factors affecting consumer behavior.