Amy Weiser collaborates with clients to fully understand their strategic marketing goals in order to deliver customer-driven insights that guide brand, product/service, and communication development. She has worked with start-ups and Fortune 500 companies across a number of industries on insights in such areas as customer experience, brand strategy, market opportunity assessments, and persona development. Prior to joining HawkPartners, Amy worked as a Manager of Research and Consulting at Sachs Insights, a strategic marketing consultancy. There she worked to integrate client business objectives and goals with custom crafted research across a variety of industries including telecom, retail & eCommerce, travel & hospitality, personal finance, tech and digital products. At Sachs, she specialized in user experience optimization, providing both strategic and tactical recommendations to help clients elevate their overall consumer experience. In her time away from work, Amy is always looking to try one of the many restaurants or bakeries on her list and self-identifies as an entertainment junkie, consuming both high and low brow television, films, books and podcasts. Amy received a B.A. summa cum laude from the University of Pennsylvania.