Strategic Communications

Developing persuasive messaging that motivates desired outcomes

In an age where short soundbites are constantly inundating us, your messaging must work harder than ever. And when competing narratives are fighting for attention, facts alone can’t be expected to break through. You need compelling communications to drive desired actions and outcomes — and HawkPartners has the experience and expertise to make it happen. 

Broad Experience, Specialized Solutions

Our Strategic Communications practice benefits clients of virtually any size or type, across both internal and external initiatives. Whether you’re powering a marketing program, leading organizational change or shaping legal strategy, we’ll partner with you to get there strategically and effectively. Our collaborative firm structure and ways of working mean:

We create customized approaches for each engagement so that we deliver effective solutions designed to meet your core objective through the right mix of resources
Experienced Partners are actively involved and directly accessible throughout your engagement, not just at key touchpoints

With decades of experience helping litigators prepare cases for trial, we have particular insight into how people understand arguments, process facts and make decisions. This knowledge informs our strategic communication work across all industries and audiences. 

Illustrative Client Types

Small pharmaceutical companies seeking external communications support
Large global enterprises navigating complex internal communications challenges
Technology, media and healthcare organizations managing high stakes change
Litigators evaluating cases and/or preparing for trial in pivotal cases across the country

Illustrative Engagement Types

Supporting business strategy and organizational change goals
Creating internal and external business communications for use in complex environments
Designing and implementing workshops to enhance team members’ understanding of the elements of persuasive communications and/or generate team alignment on desired change
Developing optimal trial communications strategies

An Audience-Centric Approach

Effective communication begins with a deep understanding of your audience. Defining your target always comes first — from employees and leadership teams to customers, partners, regulators, judges or jurors.  

Whether through existing knowledge or new insights, we assess pre-existing attitudes, biases and beliefs through tools like surveys, focus groups, and mock hearings or trials that uncover core truths about audiences. Drawing on our persuasive communications expertise, including behavioral economics and the psychology of decision making, we apply principles such as nudges and behavior change theory to craft messaging that aligns with your audience’s real-world decision making.

Architects of Your Success

At HawkPartners, strategic communications is not about just writing messages; it is about building a structured foundation that supports your specific goals

We develop messaging plans, frameworks and hierarchies that can be woven together to create the optimal communications strategy. And as a part of this process, we collaborate with agencies, media, and graphics design companies to optimize the delivery of your communications.

While success is ultimately measured by the actions of your target audience, there are often internal audiences that need to be persuaded before you can act. We collaborate closely with you to socialize strategies with key stakeholders as part of our approach to any engagement.