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The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
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How do brands weave authenticity into their identity, and why does it matter? Join us on May 18 at 12 pm ET along with panelists from The Ritz-Carlton, Pfizer, and Peloton for a timely discussion on how brands communicate who they are and what they stand for at the next ARF Insights Studio.
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Our summary of original content across topics of interest for Marketers and Market Researchers.
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The Chauvin jury trial is taking place against the backdrop of a national discussion about a divisive cultural issue – namely, the issues of race and policing in the United States. These pre-existing views bring unique challenges in selecting and connecting with a jury.
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During a recent Advertising Research Foundation Pharma Council event, Robert Duboff moderated a discussion of how behavioral economics can provide greater insight into the COVID-19 patient journey.
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Google’s announcement this week will impact almost any brand with a digital presence. Alex Ain comments on the impact of phasing out third-party cookies on the broader customer experience.
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The strongest brands during the pandemic have been those that demonstrated their authentic empathy through their actions in a way that solidified their bond, not only with their target audiences, but also with the wider communities in which they operate.
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An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury of now.
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COVID-19 has upended existing customer engagement models, including the ways by which the healthcare industry interacts with HCPs. Our panel of global pharma and healthcare leaders from Mayo Clinic, Google, and Sanofi discusses the future of HCP engagement.
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