Vanathi utilizes her experience in marketing strategy and market research to assist clients from various industries, including healthcare, financial services, and consumer industries. Leveraging her deep knowledge in consumer psychology and data analysis, she works with clients to understand their needs and help deliver effective solutions to their challenges.
Vanathi works across domestic and global projects in both the qualitative and quantitative spaces. She helps uncover deeper insights from qualitative interviews and analyze quantitative data to offer actionable solutions and provide a new perspective to clients.
Vanathi was first an intern at HawkPartners, after which she focused on marketing operations and developing internal communication methods for a B2B company before returning to the firm full-time. Vanathi received a BA in Psychology with a minor in Digital Humanities from the University of California, Los Angeles.