Leveraging the pillars of Brand Authenticity can be used to measure if your marketing strategies now reflect the narratives of consumers.
Tony Gallo specializes in marketing, strategy and leadership. For over 30 years, he has worked closely with senior leaders and their organizations to help them understand how best to grow their business, actionably differentiate their firm, and more effectively lead their organizations.
Tony brings a cross-industry perspective to his work with significant engagements in the automotive, healthcare, professional services, financial services and media segments. Periodically, Tony takes on interim CMO assignments for his clients. He has acted as interim CMO for organizations in the data security, video gaming, hospital and healthcare segments. These multi-month assignments help keep his consulting grounded in the demands on senior leaders for decisiveness, clear communications and an action-orientation.
Prior to HawkPartners, Tony spent 10 years as a senior partner at Sherbrooke Partners and 11 years at Mercer Management Consulting, the last two years as head of their Boston office.
He is a founding board member of The Jericho Road Project (a community development not-for-profit), cofounder of the Concord Professional Network (a community-based resource for executives in transition), current advisor and ex-board member at Digital Divide Data (an international social change organization) and teaches Marketing Strategy at Harvard DCE.
Tony received a BA from Case Western Reserve University.
Perspectives by Tony Gallo
Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
Gaining a better understanding of your customer and increasing employee engagement have surpassed the traditional customer centricity model. If you truly are in touch with your customers’ needs and create a culture of passionate employees, the rest will follow.