6 consumer insights show how brands should cater to consumer needs when optimizing their personalization strategies and tactics.
Scott Wilkerson helps clients develop fact-based marketing strategies. Scott is at home wearing multiple hats – marketer, strategy consultant, researcher and career coach. His particular areas of expertise include market segmentation, brand strategy, communications development and testing, marketing performance measurement and market opportunity assessment. He is also an expert qualitative moderator across many topic areas.
He has extensive experience working with clients across multiple industries, including financial services, pharmaceuticals/healthcare, education, technology, telecommunications, media, manufacturing, hospitality and consumer packaged goods. Scott has managed hundreds of engagements for clients in the US and abroad. His international experience includes management of numerous multi-country studies as well as in-country experience in UK, Germany, China, Russia, Ukraine, Netherlands and Croatia.
Previously, he served as a principal and head of the Market Intelligence practice at MarketBridge. Prior to joining MarketBridge, Scott worked with leading companies as a consultant for AT Kearney, Yankelovich Partners and Marketing and Planning Systems.
As a native Washingtonian, Scott is passionate about DC area sports teams, regardless of their actual performance. He also enjoys tennis, running, hiking and biking as well spending time with his two daughters.
Scott received a BA from Boston College and MA in International Economics from Johns Hopkins University’s School of Advanced International Studies. He has taught Intelligent Marketing Research at Georgetown University’s Center for Continuing & Professional Education and published articles in Marketing Management and MRA Magazine.
Perspectives by Scott Wilkerson
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