Learn how to align personalization and data privacy efforts to optimize the customer experience.
Scott Wilkerson helps clients develop fact-based marketing strategies. Scott is at home wearing multiple hats – marketer, strategy consultant, researcher and career coach. His particular areas of expertise include market segmentation, brand strategy, communications development and testing, marketing performance measurement and market opportunity assessment. He is also an expert qualitative moderator across many topic areas.
He has extensive experience working with clients across multiple industries, including financial services, pharmaceuticals/healthcare, education, technology, telecommunications, media, manufacturing, hospitality and consumer packaged goods. Scott has managed hundreds of engagements for clients in the US and abroad. His international experience includes management of numerous multi-country studies as well as in-country experience in UK, Germany, China, Russia, Ukraine, Netherlands and Croatia.
Previously, he served as a principal and head of the Market Intelligence practice at MarketBridge. Prior to joining MarketBridge, Scott worked with leading companies as a consultant for AT Kearney, Yankelovich Partners and Marketing and Planning Systems.
As a native Washingtonian, Scott is passionate about DC area sports teams, regardless of their actual performance. He also enjoys tennis, running, hiking and biking as well spending time with his two daughters.
Scott received a BA from Boston College and MA in International Economics from Johns Hopkins University’s School of Advanced International Studies. He has taught Intelligent Marketing Research at Georgetown University’s Center for Continuing & Professional Education and published articles in Marketing Management and MRA Magazine.
Perspectives by Scott Wilkerson
HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.
For many products, the “customer” is not an individual, but rather a family or household. Multi-user platforms are a way for brands to better meet the needs of multiple users within such accounts. Here are 5 ways to improve the multi-user experience.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Marketers and market researchers should collaborate to improve ROI measurement