With the right mindset, frameworks, and strategic partner, you can efficiently position your brand for breakthrough growth
Scott has an extensive track record as a leader in developing winning marketing strategies for global Fortune 500 clients, including 20+ years at HawkPartners. His areas of expertise include brand, growth and go-to-market strategy, customer experience, and communications development and testing. He is also an expert qualitative moderator and quantitative researcher across many topic areas.
He has extensive experience working with clients across a wide range of industries, including financial services, pharmaceuticals/healthcare, technology, telecommunications, media & entertainment, hospitality, CPG, and not-for-profits. Scott has managed hundreds of engagements in the US and abroad. Prior to joining HawkPartners, he served as the Head of the Market Intelligence practice at MarketBridge, and as a consultant for Kearney, Yankelovich Partners and Marketing and Planning Systems.
Scott received a BA from Boston College and MA in International Economics from Johns Hopkins University School of Advanced International Studies (SAIS). He has taught Intelligent Marketing Research at Georgetown University’s Center for Continuing & Professional Education and has published articles in Marketing Management and MRA Magazine.
Perspectives by Scott Wilkerson
Unlock the potential of AI-driven enhancements for your brand's customer experience by delving into the intricacies of your customers' purchasing journey. Discover how strategic implementation of AI can authentically amplify customer recognition, engagement, and support, elevating their sense of being valued and understood.
6 consumer insights show how brands should cater to consumer needs when optimizing their personalization strategies and tactics.
Learn how to align personalization and data privacy efforts to optimize the customer experience.
HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.
For many products, the “customer” is not an individual, but rather a family or household. Multi-user platforms are a way for brands to better meet the needs of multiple users within such accounts. Here are 5 ways to improve the multi-user experience.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Marketers and market researchers should collaborate to improve ROI measurement
