HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
Scott Berman is president and a founder of HawkPartners. He assists clients in the development of their global marketing strategies across both business-to-business and consumer markets. Scott’s work has included new product launches, developing corporate brand and communication strategies and crafting compelling product or service positioning. His clients span a variety of industries, including financial services, pharmaceuticals, professional services, sports, technology and consumer packaged goods.
Prior to starting HawkPartners, Scott was a partner at Marketing and Planning Systems, where he utilized market research incorporating sophisticated analytic methods to address client’s marketing issues. Previously, Scott was with Mercer Management Consulting where he managed large-scale consulting engagements focused on marketing and channel management issues. In addition, Scott was a project director for Mercer’s Jury Consulting Division where he combined communications consulting with research analytics and psychology to develop strategies for persuasively communicating complex issues to jurors.
Scott has written for publications, including Insurance Marketing and Pharmaceutical Executive, and has spoken at the Advertising Research Foundation and Marketing Sciences Institute.
Scott received a BA from Williams College and MBA from Northwestern University’s Kellogg School of Management.
Perspectives by Scott Berman
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Nancy Neufer and Scott Berman discuss the importance, particularly for corporate defendants, of assessing the background issues that may influence jurors’ perceptions in the courtroom.