Sam Zaroff works closely with clients to conduct quantitative and qualitative research to guide corporate strategy. Experienced in research and strategy consulting, Sam is passionate about helping clients address their most pressing product, brand, and marketing challenges through research and analysis.
Prior to joining HawkPartners, Sam was a consultant at Quadrant Strategies, a market research and strategy firm based in Washington, DC, where he consulted for Fortune 500 companies, Silicon Valley start-ups, global technology companies, and trade associations across the technology, transportation, and energy industries. He helped a transportation technology company navigate a rapidly changing consumer market during the COVID-19 pandemic and helped a social media company optimize its public policy positioning in the U.S. and internationally.
Sam spends his free time surfing, hiking, playing music, traveling, and spending time with friends and family.
Sam received a BA in History from Georgetown University.