Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.
Roberto partners with industry leaders across various industries including healthcare, pharma, and financial services to help generate insights that inform marketing strategies across brands and products.
Leveraging his experience in both qualitative and quantitative research designs, Roberto collaborates with clients to address key business questions and deliver actionable insights. He is part of the Hispanic Insight & Consulting service offering at HawkPartners and is passionate about working with clients to help advance inclusive marketing efforts by reaching historically underserved audiences. He leverages Spanish language capabilities to connect with patients, consumers, and healthcare professionals in qualitative and quantitative research to identify opportunities and unmet needs to help activate this population.
Roberto received a B.A in Business Economics and a minor in Chicana and Chicano studies from the University of California, Los Angeles and is a member of the Hispanic Marketing Council.
Perspectives by Roberto Berber