Perspectives

Team Member information pages

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Dylan Luper

Dylan works with Fortune 500 companies spanning various industries to achieve their strategic goals through diverse market research methodologies. He utilizes his extensive experience in both quantitative and qualitative research in order to answer complex questions for his clients and meet their individual marketing needs. Prior to joining HawkPartners, Dylan was a part of the […]

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Patrick Kruger

Patrick Kruger helps clients in a variety of industries uncover key market insights and develop effective brand and product strategies. He has worked with Fortune 500 companies across industries, including healthcare, financial services, tech and consumer packaged goods. Prior to joining HawkPartners, Patrick built a decade-long career in the restaurant industry, most recently serving as […]

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Sam Zorfas

Sam works with clients to develop strategic solutions to key business issues. He has worked with clients across a variety of industries, including retail, business-to-business, tech and healthcare. Sam helps clients develop and execute projects using a variety of complex quantitative methodologies, including segmentation, discrete choice modeling, pricing, concept testing, Max Diff Analyses, Drivers Analyses […]

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Matt Danilack

Matt Danilack works with clients across a variety of industries to develop insights critical to achieving their marketing, branding, and strategy objectives. He has worked with Fortune 500 companies operating in various industries including financial services, pharmaceuticals, and consumer packaged goods, among others. Leveraging qualitative and quantitative research techniques, he helps brands generate targeted messaging, […]

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Simone McLaren

Simone McLaren has a deep understanding of the intersection of market research and strategic brand management. She is dedicated to helping clients achieve actionable and powerful marketing strategies across a range of industries, through market research. Leveraging insights from both qualitative and quantitative research, she collaborates with clients to deliver comprehensive analysis that truly represents […]

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Diane Previlon

Diane Previlon is devoted to helping clients, including Fortune 500 companies from a wide array of industries, to identify their most pressing marketing challenges and develop fact-based, actionable solutions. She relies on her experience in both qualitative and quantitative research for accurate and thorough market assessments with customer and provider insights. Diane has helped pharmaceutical […]

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Eli Reynolds

Eli Reynolds helps clients across a variety of industries develop fact-based marketing strategies. Experienced in both qualitative and quantitative research, Eli utilizes rigorous and inventive primary research techniques to better guide clients’ challenging product, brand, and customer-related decisions. During her internship with HawkPartners, Eli assisted Fortune 500 pharmaceutical and healthcare companies refine marketing materials in […]

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Eric Stadius

Eric works with clients to identify, evaluate, and solve a broad range of communications, marketing, and strategic challenges through research-based analysis. Utilizing a mix of qualitative, quantitative, and consultative approaches, he has helped brands identify key audiences, build global messaging frameworks, and evaluate campaigns. His work has spanned industries and organizations, including the Fortune 100, […]

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Jesse Epstein

Jesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics. Jesse has worked with exciting global […]