Megan collaborates with clients to gather information about their target markets and craft strategic insights to inform marketing initiatives. Her particular focus is in the healthcare industry, where she has extensive experience conducting research at various stages of the product lifestyle across a wide range of therapeutic areas. She is well versed in complex quantitative analyses, including product optimization, Max Diff analyses, discrete choice modeling, key driver analysis, and latent class segmentation.
Prior to joining HawkPartners, Megan was a Senior Project Manager at Double Helix, a market research consulting firm specializing in the healthcare sector. She was instrumental in developing and conducting US domestic and global custom primary market research in order to formulate actionable recommendations for her clients through raw data analysis and interpretation.
In her time away from work, Megan enjoys experimenting in the kitchen with new recipes. She continues to trial countless combinations of measurements and ingredients in an effort to perfect the chocolate chip cookie. She also serves as a member of the Family Advisory Council at Nemours Children’s Hospital in Delaware, where she collaborates with parents and hospital staff to support and advocate for patients’ families.
Megan received her BS in Marketing and Spanish from Fairfield University and earned membership to the Beta Gamma Sigma honor society.