Mbiye Kasonga leverages data to help clients solve strategic marketing and branding questions. She unearths actionable insights from quantitative and qualitative research to guide clients through their marketing and strategy efforts.
Prior to HawkPartners, Mbiye worked at Morning Consult. She used a wide array of quantitative methodologies to empower clients across industries, including Financial Services, Consumer Packaged Goods, Publishing, Live Event Ticketing, and Healthcare, to make data-informed decisions. Her work there included ad and message testing studies, brand tracking, and customer segmentations.
Mbiye enjoys watching movies, spending time with her nephews, and cooking new recipes outside of work. Mbiye received a Bachelor of Business Administration in Marketing with a concentration in Innovation and Design Thinking from The College of William and Mary.