Understanding your customers and investing in your marketing and brand strategy even in the face of economic constraints is both a business necessity and an opportunity.
Matt is a seasoned consultant who has partnered with Fortune 500 companies across diverse industries. He helps clients develop go-to-market strategies, execute new product launches, refine marketing communications, and sharpen brand positionings.
Matt’s experience spans pharmaceuticals, healthcare, tech, financial services, and consumer packaged goods. He has specific expertise across a variety of qualitative methodologies, as well as complex quantitative methodologies including customer segmentation, choice modeling, demand assessment, and pricing strategy.
Prior to HawkPartners, Matt played professional soccer in the United States, Iceland and New Zealand – a unique experience that helps inform and broaden his perspective as a consultant. Matt received a BA from Dartmouth College with a major in Psychology and minor in Economics.