Learn how neuroscience's growing discoveries concerning how humans process information is at odds with the jury system structure.
Lori helps clients assess market dynamics and trends and develop marketing and brand strategies. Her 15+ years of experience in healthcare focuses on new product development and optimizing marketing communications from pre-launch through the product lifecycle and through this work has gained extensive experience across a variety of therapeutic areas . Lori has a passion for partnering with clients on new product development and launch strategies.
Lori’s insights driven approach is often informed by custom qualitative or quantitative research and she is often sought after to provide solutions to clients’ most complex business questions. Lori is thought of as is trusted partner, who provides clear strategic perspective that is driven by both insights and extensive experience
Lori holds an MBA with concentrations in Marketing and multinational management from The Wharton School at the University of Pennsylvania, a BS in Business Administration with concentrations in Finance and International Business from the University of Richmond.
Perspectives by Lori Holmes
What are the authentic stories pharma should be telling? What are the four pillars that serve as a foundation of authenticity for pharma? Our speakers from Pfizer and Merck answered these questions and shared their perspectives on the importance of authenticity.
During a recent Advertising Research Foundation Pharma Council event, Robert Duboff moderated a discussion of how behavioral economics can provide greater insight into the COVID-19 patient journey.