What are the authentic stories pharma should be telling? What are the four pillars that serve as a foundation of authenticity for pharma? Our speakers from Pfizer and Merck answered these questions and shared their perspectives on the importance of authenticity.
Lori Holmes helps clients assess market dynamics and trends as well as develop marketing and brand strategies across a wide range of industries. She manages market research and consulting projects, spanning industries including legal, professional services, consumer packaged goods and nonprofit with a focus on pharmaceuticals. Through her work in pharmaceuticals, she has developed expertise in a broad range of therapeutic areas, including oncology, women’s health and pain. Her experience includes qualitative and quantitative research with business leaders, physicians and consumers, both domestic and international. Her work focuses on new product development, optimizing marketing communications, product positioning and consumer segmentation. Lori’s juror research and trial consulting experience includes accounting and securities litigation, antitrust litigation and product misrepresentation litigation work, focusing on understanding juror perceptions and developing persuasive communication strategies for complex trial issues.
Before joining HawkPartners, Lori worked at The Coca-Cola Company in Brand Management. Lori’s experience at Coca-Cola included volume analysis, primary and secondary research, package redesign and consumer communication/advertising strategies. Prior to Coca-Cola, Lori worked at Capital One as a senior business analyst on the Direct Bank team. At Capital One, Lori’s responsibilities included account acquisition, account management and new product development.
In her spare time, Lori can be found either out on the West Side Highway path in NYC running or on a yoga mat trying to counter some of the impacts of running. She is planning/hoping to run a half marathon in each of the 50 states.
Lori received a BS in Business Administration from the University of Richmond and an MBA from The Wharton School at The University of Pennsylvania.
Perspectives by Lori Holmes
During a recent Advertising Research Foundation Pharma Council event, Robert Duboff moderated a discussion of how behavioral economics can provide greater insight into the COVID-19 patient journey.