Marketers are constantly looking for new and better ways to use insights. The global brand leaders we encountered at the most recent TMRE conference confirmed what we see regularly in our work.
Lisa has experience across a wide range of industries, including the healthcare and pharmaceutical space, as well as financial services. She has also worked with a number on non-profit organizations. Having been with HawkPartners since its founding, she has worked to address a breadth of client challenges, including corporate strategy, brand positioning, as well as product and corporate communication. Lisa helps address these challenges by synthesizing relevant information and providing clients with actionable recommendations.
Lisa has had the pleasure of building long-term relationships with clients, allowing her to fully understand the company and/or product journey. Her work encompasses qualitative, quantitative and secondary research. She particularly enjoys work that allows for creative approaches to research. Lisa is an experienced moderator and comfortably builds a good rapport with respondents, including those who may be dealing with personal and sensitive issues. She has experience and knowledge related to oncology, Type 1 and 2 diabetes, dermatologic conditions, pulmonary disease, cardiology, obesity and numerous rare diseases. Lisa has assisted clients with patient and consumer experience research, women’s health, product launch, patient support programs, developing patient digital tools, patient starter kits, and B2B2C, among many others.
Early in her career, Lisa started in retail management and then worked for Mercer Management Consulting. Lisa received her BBA in Economics from the University of Michigan.
Perspectives by Lisa Perlmutter Cole