Leigh Frost has been partnering with healthcare clients for 20+ years to create and execute successful marketing strategies through primary research, using both qualitative and quantitative techniques. She has experience with a variety of complex quantitative techniques including segmentation, discrete choice modeling, MaxDiff, and key driver analysis. Leigh particularly enjoys advising clients on the development and refinement of marketing and communication strategies for new and existing products. Leigh has worked across HCP, patient and caregiver audiences, in North America and on a global basis.
Leigh has experience across a wide variety of therapeutic areas including oncology, diabetes, cardiovascular, neurology, and vaccines.
While specializing in the healthcare industry, Leigh also has experience in the areas of consumer packaged goods, financial services, and media/entertainment research. Prior to joining HawkPartners, Leigh has worked as a research consultant with Maru, Vision Critical and Yankelovich Partners.
Leigh enjoys spending her free time on DIY home and yard improvement projects.
Leigh received a BA from Williams College and an MA from Northwestern.