Over the last 20 years, Laura has partnered with clients across numerous industries to solve their most pressing and strategic marketing and communications challenges. A trusted advisor, Laura leverages a strategic, data-driven approach for all engagements to develop actionable recommendations to help clients answer their most pressing business questions.
Laura brings experience from a variety of industries, including healthcare, financial services, tech, and CPG. She has experience across qualitative and quantitative approaches, and specializes in complex, foundational global qualitative engagements. She is an expert moderator who enjoys using creative techniques in interviews and focus groups to uncover deeper feedback.
Prior to joining HawkPartners, Laura was a Vice President at KRC Research, a global market research consultancy where she provided strategic communications counsel to clients across many industries. Laura also worked at Voter/Consumer Research for numerous political campaigns for all levels of office.
Laura earned a Bachelors degree from the College of William and Mary and a Masters degree from Johns Hopkins University.