Kevin specializes in turning complex data into clear strategic direction for clients across industries. His work spans segmentation, brand positioning, market entry, and product development, with a particular focus on understanding what drives audiences to engage, stay, or walk away. He is especially drawn to the segmentation work that reframes who a client should really be talking to and the behavioral research that uncovers why groups think, act, and respond so differently from one another.
Kevin has led engagements spanning across vast Consumer spaces as well as Healthcare and B2B. Prior to HawkPartners, Kevin built his career at multiple leading agencies, including Ipsos, YouGov, and Basis Global, managing complex quantitative studies and guiding clients through competitive and evolving markets.
Kevin graduated as a dual major in Business and Management from Wichita State University.