Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
Kathleen Witter is a devoted consultant who partners with clients to explore insights-driven approaches to guide and inform marketing strategy. Over the last 20+ years, Kathleen has served as a trusted adviser to leading companies across a variety of industries, including healthcare, pharmaceuticals, financial services, banking, retail, and technology.
Kathleen’s counsel largely involves assessing multifaceted business questions related to product positioning, promotion, targeting – including assessing the role and opportunity among key stakeholder relationships. Kathleen leans on both market data and primary research to generate insights and provide strategic guidance. Kathleen is also an analytic lead when it comes to using advanced analytic tools for supporting these engagements.
Prior to joining HawkPartners, Kathleen was at MaPS (now Kantar Analytics) where she led large-scale customer satisfaction tracking studies, market segmentations, pricing analyses and brand/loyalty research across a variety of industries both in domestic and international markets.
Kathleen received a BS from Cornell University and MBA from the Carroll School of Management at Boston College.