Jonathan Hollenberg addresses how maintaining a brand’s reputation now requires upholding a brand’s values beyond just its employees.
Jonathan Hollenberg advises clients on their most challenging strategic marketing issues. His prior experience as both a marketing director and market research lead provides him with the perspective to lead client engagements in the professional services, financial services, pharmaceuticals, professional sports, and nonprofit industries. Jonathan specializes in helping his diverse client base translate market insights into implications and recommendations that will serve as the basis for the development of brand and marketing strategies, as well as shape customer service initiatives, new service offerings, and a variety of marketing communication vehicles.
Prior to joining HawkPartners, Jonathan served in a number of senior marketing strategy and market insights positions at Ernst & Young as well as other large professional services firms.
Jonathan has a B.A. in History from Williams College and an M.B.A. in Marketing and Management from Columbia Business School. Having served on multiple alumni and community committees, in his spare time Jonathan enjoys working alongside nonprofit leaders in providing a range of marketing advisory services focused on their organizational vision and positioning.
Perspectives by Jonathan Hollenberg