Jonathan Hollenberg addresses how maintaining a brand’s reputation now requires upholding a brand’s values beyond just its employees.
Jonathan Hollenberg leverages his prior experience in corporate marketing, research and internal consulting to assist clients with their most challenging strategic marketing issues. He has led engagements for clients in the professional services, financial services, pharmaceuticals, cultural and sports and entertainment industries. He specializes in helping his diverse client base uncover unique insights that will serve as the basis for the development of marketing and brand development strategies. Jonathan’s work often involves developing a fact base among key target audiences that will help to shape customer service initiatives, new service offerings and a variety
of marketing communication vehicles.
Within pharmaceuticals, Jonathan has led numerous qualitative and quantitative research engagements involving men’s health, cardiovascular, kidney transplantation, schizophrenia, depression, HIV, hypertension, antibiotics, arthritis, pain and growth deficiency issues.
Prior to joining HawkPartners, Jonathan spent 12 years serving in a number of in-house strategic marketing roles at large professional services firms, including one of the Big 4 accounting firms and multiple law firms. These roles involved strategic planning, positioning development, visual and brand identity, tactical marketing planning, communications development and brand tracking while holding market research responsibilities throughout.
Games of all kinds have always been a part of Jonathan’s life. When he is not strategizing or working on solutions to thorny client issues, he can often be found competing in backgammon, board games and card games or working through logic games and crossword puzzles.
Jonathan received his BA in History from Williams College and his MBA in Marketing and Management from Columbia Business School.