Joanne Fu works with clients to establish research-based, actionable recommendations for their marketing strategies. Leveraging insights from rigorous market research in both qualitative and quantitative fields, she can help guide clients’ decisions regarding a variety of challenges.
While interning with HawkPartners, Joanne worked with pharmaceutical companies to help refine marketing materials to better connect with target audiences, ranging from healthcare providers to patients. She is especially interested in the drivers of consumer decision-making and how to tap into those motivations to optimize communications.
As a former Division One college swimmer, Joanne enjoys exploring ways to stay healthy – especially through activities like lifting and cooking. She also likes to explore the many neighborhoods of Boston and seek out new experiences with friends. When she is able to travel, she loves immersing herself in the culture and food of new places.
Joanne received a BS in Economics with dual concentrations in Marketing and Operations from the Wharton School of the University of Pennsylvania.