After an engaging few days listening and discussing ideas with insights leaders across industries at TMRE, HawkPartners identified 5 key emerging trends.
Joanna brings over a decade of experience working with clients to make fact-based business decisions and develop effective marketing strategies. She has worked across many different industries, including healthcare, insurance, retail, financial services, travel and entertainment and consumer packaged goods. She has consulted on a variety of projects including complex choice modeling, pricing strategy, segmentation, new product opportunity assessment, advertising effectiveness and positioning.
Joanna has a particular focus in complex quantitative methodologies. She is passionate about developing solutions to address clients’ most challenging issues. Prior to joining HawkPartners, Joanna was a senior consultant at MaPS, (now Kantar Analytics).
Joanna received a BS in Business Management with concentrations in Marketing and Finance from the Carroll School of Management at Boston College.
Perspectives by Joanna Landsvik O’Hanlon
Our team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
A panel of CEOs who have built successful businesses from the ground up discuss identifying unmet market opportunities and utilizing digital technology to redefine industries.