Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.
Jesse Epstein is a strategist who loves working with clients to solve their most pressing marketing challenges across a range of industries, including consumer technology, consumer packaged goods, financial services and healthcare. Jesse specializes in helping brands build lasting connections with consumers, whether through industry-shifting product development or impactful communications strategies.
Seasoned in both qualitative and quantitative methodologies, Jesse has a particular passion for qualitative research designed to reach consumers across a range of audiences. He has a particular passion for moderating, with over a decade of experience bringing immersive qualitative projects to life, from traditional Focus Group facilities to Immersive Ethnographies in Speakeasys and Stadiums, and everything in between. Over the years, he’s helped e-commerce brands connect with customers through a screen, start-ups understand their first customers’ journey and ground-breaking medical screening companies bring brand new products to market.
A graduate of American University, Jesse joined HawkPartners in 2018, after previously working at consultancies SmartAnalyst (now part of Putnam Associates), InsightExpress (now part of Kantar) and Incite Marketing Planning. Jesse is a trusted voice on brand building, having spoken at nearly a dozen industry conferences, including The Market Research Event (TMRE) and The Advertising Research Foundation (ARF).
Perspectives by Jesse Epstein
Brands responding to social issues need to assess whether their decision will be seen as authentic to who the brand is, what it stands for, and the role it can play in consumers’ lives.
Today’s consumers demand more of the brands they support than ever before. Learn how to create valuable connections & increase your brand authenticity.
As we recover from the trauma caused by the pandemic, many consumers find themselves in a state of shock. The HawkPartners 2021 Brand Authenticity Index™ provides an opportunity for brands to connect in new ways with consumers that are more engaged, connected, and open than before the pandemic began.
Our team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape. Jesse Epstein explores how Adidas made sustainability THE customer experience.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?