Jesse Epstein

headshot of jesse epstein

Jesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics.

Jesse has worked with exciting global brands, including helping independent vodka brands understand how to build cult followings, assisting online travel agencies to design loyalty programs, aiding one of the world’s largest consumer goods companies to better spend their advertising dollars and helping a global pharmaceutical firm to realize how tomorrow’s doctors will use mobile devices. He is truly passionate about understanding what builds strong bonds between brands and consumers, transcending the relations from customer to partner.

Prior to HawkPartners, Jesse worked at global research firm Incite where he was integral to the firm’s expansion into the US. Before Incite, Jesse worked at digital research firm Kantar Millward Brown supporting custom research and digital ad effectiveness, healthcare consultancy SmartAnalyst and global communications firm Ruder Finn. Across his career, he has partnered with clients in travel and hospitality, financial services, technology, healthcare and consumer goods and spirits.

Outside of work, Jesse is an avid traveler, hiker and biker, obsessed sports fan and aspiring amateur chef. As a native Granite Stater, he’s also proud of New Hampshire’s “first-in-the-nation” status and somehow still loves following politics.

Jesse received a BS from American University in International Business and Justice, Law & Society. He is a frequent writer and speaker on how brands create emotional connections with customers and the power of storytelling with data.

Perspectives by Jesse Epstein

group of peleton users

It’s All About the Spin

As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.