Brands responding to social issues need to assess whether their decision will be seen as authentic to who the brand is, what it stands for, and the role it can play in consumers’ lives.
Jesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics.
Jesse has worked with exciting global brands, including helping independent vodka brands understand how to build cult followings, assisting online travel agencies to design loyalty programs, aiding one of the world’s largest consumer goods companies to better spend their advertising dollars and helping a global pharmaceutical firm to realize how tomorrow’s doctors will use mobile devices. He is truly passionate about understanding what builds strong bonds between brands and consumers, transcending the relations from customer to partner.
Prior to HawkPartners, Jesse worked at global research firm Incite where he was integral to the firm’s expansion into the US. Before Incite, Jesse worked at digital research firm Kantar Millward Brown supporting custom research and digital ad effectiveness, healthcare consultancy SmartAnalyst and global communications firm Ruder Finn. Across his career, he has partnered with clients in travel and hospitality, financial services, technology, healthcare and consumer goods and spirits.
Outside of work, Jesse is an avid traveler, hiker and biker, obsessed sports fan and aspiring amateur chef. As a native Granite Stater, he’s also proud of New Hampshire’s “first-in-the-nation” status and somehow still loves following politics.
Jesse received a BS from American University in International Business and Justice, Law & Society. He is a frequent writer and speaker on how brands create emotional connections with customers and the power of storytelling with data.
Perspectives by Jesse Epstein
Today’s consumers demand more of the brands they support than ever before. Learn how to create valuable connections & increase your brand authenticity.
As we recover from the trauma caused by the pandemic, many consumers find themselves in a state of shock. The HawkPartners 2021 Brand Authenticity Index™ provides an opportunity for brands to connect in new ways with consumers that are more engaged, connected, and open than before the pandemic began.
Our team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner. The result is HawkPartners’ Brand Authenticity Index.
The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape. Jesse Epstein explores how Adidas made sustainability THE customer experience.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?