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Hanna Yang delivers data-driven strategic insights to clients across industries to help navigate their greatest marketing challenges. Leveraging a deep understanding of marketing strategy and consumer psychology, Hanna conducts rigorous market research and data analysis to guide clients in making marketing decisions that best represent their brands to their customers.
During her internship with HawkPartners, Hanna assisted Fortune 500 pharmaceutical companies with creating marketing materials to best capture their strategic positioning. While working with a startup consumer health brand, she conducted market research to develop the go-to-market strategy for the brand’s new product line. Hanna also supported our litigation consulting team to help attorney clients develop effective communications strategies to achieve the best outcomes in trial. Before HawkPartners, Hanna interned with Comcast, where she worked to investigate and fill gaps in Xfinity customer satisfaction and service usability, to ultimately align customer experience with Comcast’s overall brand strategy.
Outside of work, Hanna loves seeking out exciting experiences in her home of New York City, always looking for the next concert to attend or a new restaurant to try. She is passionate about music, art, fashion, and food around the world and among different cultures.
Hanna received a BS in Economics, Summa Cum Laude, with dual concentrations in Strategic Management and Decision Processes from The Wharton School at the University of Pennsylvania.