We explore the promise of 5G mobile technology and its implications for marketers.
With HawkPartners for over five years, Eli teams with clients across a broad mix of industries on a range of marketing-related challenges. Most often her work focuses on identifying whitespace, optimizing product/campaign launches, refining communications, and providing a strategic perspective rooted in customers’ perceptions.
Eli enjoys addressing pressing questions with creative and comprehensive approaches, often building on insights over time to create a crisp picture. She is well-versed in both qualitative and quantitative approaches, and particularly enjoys exploratory research which often requires a blend of both. Eli also leverages reputable, publicly available data and shared sources to make sure recommendations are timely, relevant, and forward-looking.
Eli’s experience in healthcare, financial services, technology, consumer goods, and media allow her to bring a well-rounded perspective to projects. In particular, her project work has allowed her to develop deep knowledge in cardiology and lipid management, communicating insurance products, refining sales pitches, integrating AI tools in hospital systems, and strategizing employee employee-facing communications.
Eli graduated with honors from Dartmouth College with a BA in Psychology and concentration in Hispanic Studies.
Perspectives by Eli Reynolds