Since joining HawkPartners, Dylan works with a variety of clients across industries, with a particular focus in healthcare and pharma. With nearly a decade of insights experience, he utilizes both quantitative and qualitative research methodologies to answer his clients’ complex questions and meet their individual marketing needs.
Dylan’s work with healthcare, pharmaceutical, and biotech clients spans a variety of marketing and communications challenges, requiring a tailored approach for each. His experience, both global and domestic, often focuses on creative message and concept testing as well as brand tracking and positioning. Dylan is adept at speaking with HCPs and patients alike to garner the necessary feedback for his clients. Dylan has experience in complex quantitative methodologies as well, including conjoint analysis, MaxDiff, and segmentation.
Prior to HawkPartners, Dylan worked in insights roles at Pearson and KRC Research, a global strategic market research consultancy and member of the Interpublic Group of Companies. Dylan received a BS in Communications Studies with a focus in Political Communication from The University of Texas at Austin.