With the right mindset, frameworks, and strategic partner, you can efficiently position your brand for breakthrough growth
Daniel Sargent helps clients use market insights to activate their communications and operational strategies. He has diverse experience advising Fortune 500 businesses, government bodies, and nonprofit organizations in the US and Europe. Daniel’s particular interests are in customer experience measurement, human-centered design, and innovation.
Prior to joining the firm, Daniel was an Analyst at Legends Global Planning, a consultancy that specializes in market research for the sports and hospitality industries. After two years at HawkPartners, Daniel joined Deloitte as a Customer Strategy Manager where he led strategic planning for companies in the travel industry and also served in communications roles in the Office of the Global CEO. Daniel has returned to HawkPartners and is eager to leverage his research and consulting experience to help clients solve their most challenging business issues.
In his time away from work, Daniel can be found reading the latest bestseller or watching Premier League soccer matches. He is also an avid traveler and is often planning his next trip abroad.
Daniel holds a B.A. from Westmont College and a Master’s degree in International History from Columbia University and the London School of Economics.
Perspectives by Daniel Sargent
Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"