With the right mindset, frameworks, and strategic partner, you can efficiently position your brand for breakthrough growth
Daniel Sargent is marketing strategist with over a decade of experience in product, brand, and CX strategy. He has helped senior executives identify market opportunities, launch new offerings, and position products for growth.
Daniel leads strategy engagements that blend primary insights and market analysis to drive marketing ROI. Experienced in complex project management, he is most commonly sought out for multi-phase engagements that require problem identification and consensus-building across functional areas. Daniel often leverages his experience across major industries – including technology, financial services, and healthcare – to surface unique perspectives that spur innovation. He has applied his skills in identifying cross-industry trends while leading several thought leadership studies, which have been featured by The Wall Street Journal, Fortune, and The New York Times.
Prior to HawkPartners, Daniel was an Analyst at Legends Global Planning, a consultancy that specializes in stadium design and consumer insights for professional sports franchises. He also was a Strategy Manager at Deloitte where he led consulting teams in the Applied Design practice and the Office of the Deloitte Global CEO.
Daniel earned a B.A. from Westmont College and Master’s degrees in International History from Columbia University and the London School of Economics. He is a Board Member at the Impact Communications Institute, a non-profit organization that promotes marketing best practices for positive social and environmental change.
Perspectives by Daniel Sargent
Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"