Consumer banks are navigating an “experience gap” driven by embedded finance, evolving customer expectations, and hybrid service models, creating both risk and opportunity for institutions willing to rethink how they build trust and deliver value.
Daniel Sargent is a strategist with over 15 years of experience in product, brand, and CX. He has helped global organizations identify market opportunities, launch new offerings, and position products for growth.
Daniel leads strategy engagements that blend primary insights and market analysis to drive marketing ROI. Experienced in complex project management, he is most commonly sought out for multi-phase engagements that require consensus-building across functional areas. Daniel has deep industry expertise across financial services, including consumer banking, fintech, and wealth management. He has also led research for financial services thought leadership, which has been featured in The New York Times, The Wall Street Journal, and Fortune.
Prior to HawkPartners, Daniel was an Analyst at Legends Global Planning, a consultancy that specializes in stadium design, financial analysis, and consumer insights for professional sports franchises. He also was a Strategy Manager at Deloitte where he led consulting teams in the Applied Design practice and the Office of the Deloitte Global CEO.
Daniel earned a B.A. from Westmont College and master’s degrees in International History from Columbia University and The London School of Economics.
Perspectives by Daniel Sargent
With the right mindset, frameworks, and strategic partner, you can efficiently position your brand for breakthrough growth
Discover how effectively managing and formalizing co-creation initiatives reflects a brand's dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.
Bike and e-scooter leaders' methods for gaining market share offer lessons on how companies in other industries can drive product adoption in an increasingly competitive category.
Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
HawkPartners reviewed over 30 of the most successful brand marketing campaigns in the past 20 years to identify four common practices that have helped iconic brands maintain their competitive advantage.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"