Bill Gao

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Bill works closely with clients to guide them towards strategic recommendations across various industries. Incorporating both qualitative and quantitative perspectives, he strives to provide insightful marketing strategies that are effective and data-driven. He leverages the importance of consumer psychology while conducting market research to generate behavioral-focused implementations.

While interning at HawkPartners, Bill helped companies in the healthcare industry conduct concept testing through qualitative interviews and statistically significant data. Prior to HawkPartners, Bill established marketing campaigns and focused on business development for startups in the technology and financial services industries.
Outside of work, Bill follows his passion for mental health through non-profit work and conducting suicide prevention training. When the weather permits in Boston, he enjoys exploring nature in the suburbs with friends and family.

Bill received a BS in Economics concentrating in Management and a BA in Psychology from the University of Pennsylvania.