Bill partners with clients to address marketing and communication strategies through qualitative and quantitative perspectives. Working with Fortune 500 companies across industries, he leverages the importance of consumer psychology while conducting market research to generate behavioral-focused implementations. Bill’s time at HawkPartners began with an internship, after which he joined the firm full-time.
Bill works across research methodologies, equally adept at synthesizing qualitative interview insights or interpreting quantitative data to offer strategic recommendations. He works closely with clients to identify key business questions to provide insightful deliverables.
Prior to HawkPartners, Bill established marketing campaigns and focused on business development for startups in the technology and financial services industries. Bill received a BS in Economics concentrating in Management and a BA in Psychology from the University of Pennsylvania.