Ariel partners with clients across CPG, healthcare, technology, and retail to uncover insights that inform brand strategy and drive growth. With a data-driven approach and a passion for understanding human behavior, she specializes in designing customized quantitative research engagements and transforming complex data into clear strategies that keep customers at the center of decision-making.
Before joining HawkPartners, Ariel built her expertise at boutique strategy consultancies in Los Angeles and Denver, where she led engagements focused on brand positioning, audience growth, and market forecasting.
Ariel holds a Bachelor of Science in Biopsychology, Cognition, and Neuroscience with a minor in Entrepreneurship from the University of Michigan.