Over the last decade and a half at HawkPartners, Annie has partnered with clients in top 5 pharmaceutical companies, small biotechs, Fortune 500 companies and nonprofits to help solve their complex marketing challenges.
Annie leads projects, both domestically and internationally, and is thought of as is trusted partner, who provides clear strategic perspective that is driven by both insights and extensive experience. She is passionate about collaborating with clients on new product development and launch strategies as well as optimizing marketing communications and product positioning.
Annie is particularly interested in why and how people make the decisions they do and how companies and brands market themselves to influence these decisions. With that in mind, she ensures all of her projects incorporate the key principles of behavioral economics.
Annie received a BA in Sociology and Political Science from Williams College. She has served as a Teaching Assistant at the Harvard Extension School with Professor Rob Duboff for a class titled “The Art and Science of Decision-Making.”
Nike took a risk by using Colin Kaepernick in its recent “Just Do It” campaign. Will the forces that convinced Nike to make this bold move help the brand weather the sea of negative push back or will the naysayers break the brand that has been a staple since 1964?
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win
