Amanda DeMarco Caplan has worked with clients to develop a variety of successful marketing, product and communications strategies across industries for over 10 years. She has led several large-scale international and domestic engagements for clients across a wide variety of methodologies and strategic objectives, predominantly in the healthcare and technology industries. She has a passion for taking a strategic lens to every engagement from thinking through design through implications.
While she is a skilled consultant and experienced at solving business problems across methodologies, she specializes in advanced quantitative approaches. She has deep experience with sophisticated quantiative approaches such as market segmentation, pricing/product demand assessment through conjoint analysis, key driver analysis, and brand equity analysis and tracking.
Prior to joining HawkPartners, Amanda was a Senior Consultant at Marketing and Planning Systems, MaPS (now Kantar Analytics).
Amanda received her BA in Political Science with a minor in Business from the University of Southern California. She also completed the General Course program at the London School of Economics and Political Science.
For many products, the “customer” is not an individual, but rather a family or household. Multi-user platforms are a way for brands to better meet the needs of multiple users within such accounts. Here are 5 ways to improve the multi-user experience.
