Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of this valuable customer base.
Alexandra Compare partners with clients to tackle marketing challenges in dynamic industries. Over her 15+ years at HawkPartners, Alexandra has helped leaders in pharmaceuticals, healthcare and in financial services develop strategies for growth informed by primary market research insights.
Experienced in a wide range of methodologies, Alexandra has expertise in designing custom qualitative research approaches. As a seasoned consultant and moderator, she enjoys eliciting emotional and rational motivators from a variety of audiences. The majority of Alexandra’s time is spent in pharmaceuticals and biotech, leading both domestic and global engagements. She has a particular interest in collaborating with clients during the product launch planning and assessment. Alexandra also has a passion for multicultural/inclusive marketing and amplifying the voice of under-represented audiences in primary market research. She leads our Hispanic Insights & Consulting service offering, helping clients to understand and address the unique needs of this growing community in the U.S. Her native language is Spanish.
Prior to joining HawkPartners, Alexandra worked in investment management at Northern Trust Bank in Miami and as a management consultant at BCG in New York City.
Alexandra received a Bachelor in Science in Finance and International Business from Georgetown University. She also holds an M.B.A. from The Wharton School at the University of Pennsylvania with a concentration in Marketing.
Perspectives by Alexandra Compare
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.