With over three decades of experience serving as a marketing insights and strategy consultant, Alex Ain has been with HawkPartners for nearly fifteen years. Alex’s experience counseling marketing professionals leverages a wide variety of ever-evolving methodologies and experience in consumer and B2B industries by solving for complex marketing challenges. Prior to joining HawkPartners, Alex founded and led his own consultancy for fourteen years.
Alex thoughtfully custom designs and leads national and multinational engagements at HawkPartners often comprised of primary qualitative and quantitative research, secondary research, and/or workshopping for consumer goods, technology, financial services and healthcare clients. Most recently, Alex has built a practice of helping clients solve the challenges of optimizing customer experience across multiple channels and technologies in the context of evolving product and brand strategies.
Alex holds a B.A. from the University of Kansas. He serves on the Programming Committee of Intellus, a healthcare insights association and the Creative Council of the Advertising Research Foundation. Additionally, Alex is a frequent author and speaker for HawkPartners on a variety of insights and strategy topics and serves as the firm’s Qualitative Research and Creativity subject matter expert and is a member of QRCA.
Unlock the potential of AI-driven enhancements for your brand's customer experience by delving into the intricacies of your customers' purchasing journey. Discover how strategic implementation of AI can authentically amplify customer recognition, engagement, and support, elevating their sense of being valued and understood.
In a two-part series, we explore behavioral economic strategies & tactics to unlock consumer behavior relative to regaining control.
Message testing presents different forms of communication materials to leverage your brand’s communication strategy
Our team identifies how and why consumer behaviors are influenced by their need to regain rational and emotional control.
Google’s announcement this week will impact almost any brand with a digital presence. Alex Ain comments on the impact of phasing out third-party cookies on the broader customer experience.
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
Businesses have to get in front of - as opposed to adapt to - technological advances. 5G is no different. Here, we've outlined the state of the IoT and 5G boom and what the implications are for your business.
Alex Ain shares the three key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors.
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.
Do the marketing promotions around March Madness meet expectations of viewers?
