Google’s announcement this week will impact almost any brand with a digital presence. Alex Ain comments on the impact of phasing out third-party cookies on the broader customer experience.
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Alex Ain specializes in providing strategic counsel to marketing executives across a wide range of industries helping clients turn marketing problems into strategy and action. Alex also has extensive expertise in market research, specializing in market segmentation, demand studies, ethnographies, brand positioning and equity research, product and concept testing and customer satisfaction research. Alex’s areas on interest include digital-based qualitative, mobile ethnography and ideation.
Prior to joining HawkPartners, Alex spent 13 years as the founder of Alex Ain Associates, providing strategic marketing research counsel for a wide range of consumer packaged goods, entertainment, financial services and telecommunications clients. Alex provided marketing insight and guidance to companies, such as Applebee’s, Best Buy, H&R Block, NFL, Pepsi, Pillsbury, Pizza Hut, Quizno’s, Sprint, T-Mobile and Wells Fargo. Prior to that, Alex was a director at Decision Insight where he was responsible for projects which focused on marketing strategy development, new product development and organizational management and direction.
Alex spends his free time with his active family and dogs. Alex loves the theatre of sports and can be found attending or watching just about any live sporting event. He enjoys tennis and has recently taken up paddle boarding and sea kayaking.
Alex received a BA from the University of Kansas.
Perspectives by Alex Ain
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
Businesses have to get in front of - as opposed to adapt to - technological advances. 5G is no different. Here, we've outlined the state of the IoT and 5G boom and what the implications are for your business.
Alex Ain shares the three key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors.
Alex Ain uses chat bot user experience (UX) research to highlight the importance of incorporating brand across digital communication channels.
Do the marketing promotions around March Madness meet expectations of viewers?