See below for our most recent Quarterly Perspectives newsletter – our summary of original content across topics of interest for Marketers and Market Researchers.




Quarterly Perspectives

We invite you to read some of our recent original content across key areas of our business.  Follow us on LinkedIn for our latest insights.  Enjoy!


Pictured: the text of "Brand Authenticity"

The Journey to Brand Authenticity

HawkPartners’ recently set out to understand what factors drive authenticity and how brands connect with consumers in an authentic manner.  The result is HawkPartners’ Brand Authenticity Index.

Read more →



This image symbolizes bridging the gap for B2Bs.


Tips to Address Business-to-Business Branding Challenges

B2B companies face a unique set of branding challenges, including sales-driven cultures and focus on short-term returns. Our team shares solutions to addressing these obstacles and tips to guide branding strategy and tactics.


Pictured: icons the represent customer experiences.


Optimizing Customer Experience in an Omnichannel World

What are the key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors? Our team shares their top findings.

Read more →


Pictured: icons that represent digital healthcare.


Healthcare Decisioning: The Role of RWD and RWE

With the growing trend of real-world data and real-world evidence in healthcare, what can we expect moving forward? We explore these applications across the product life cycle and what it means for the future of healthcare decisions.
Read more →

Pictured: the outside window of an Adidas store.


Made to be remade. How Adidas made sustainability THE customer experience

The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape.
Read more → 



Pictured: an audience at a speaking event.

NYC Conversations & Cocktails Event

Our recent panel, “How Iconic Companies Build Authentic Brands,” featured thought-provoking conversation on authenticity and shared insights on building trust, engagement, and understanding with key audiences. Check out our highlights video for more.

Watch here →


Pictured: an image outlining the details of a panel called "The Keys to Unlock Brand Authenticity" and a roundtable called "Brand Deep Dive Roundtable: The Keywords to Unlocking to Your Brand's Authenticity" at the Market Research Event.

Will you be at TMRE?

HawkPartners will be hosting two content sessions during The Market Research Event (TMRE) 2019 in Las Vegas on November 5-7.

Read more about the sessions and let us know if you’ll be in Vegas!

Read more →

Our CMO Advisory Panel serves as an additional resource for our clients.
Here, three members of our esteemed panel share their perspectives on the importance of Brand Authenticity.Read more here →


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