Strategic Communications

Neuroscience and The Jury System: How Can They Best Coexist?

Learn how neuroscience’s growing discoveries concerning how humans process information is at odds with the jury system structure.
The Chauvin Trial: Understanding Jury Selection and Sentiment

The Chauvin jury trial is taking place against the backdrop of a national discussion about a divisive cultural issue – namely, the issues of race and policing in the United…
The Jury of Now

An effective COVID trial strategy cannot be designed without first understanding the new COVID jury. By instead conducting focused research, trial communications can be optimized to resonate among the jury…
What does COVID mean for the jury trial?

The COVID era trial must balance protecting the constitutional elements of a jury trial while protecting the nation’s health in a pandemic. Both a socially distanced in-person approach and a…
The Human Elements of Persuasion

Nancy Neufer and Rob Duboff share anecdotes from their research experience to illustrate the challenges faced by intellectual property litigators who must present technical evidence while still taking care to…
Leveraging the MBTI to Optimize Mass Strategic Communications

The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
Four Best Practices To Improve Your Internal Communications

As marketers, we explore and refine how best to speak to customers. Are you applying those same best practices to your internal communications?
Whoopsie! Do Apology Ads Fit within an Effective Strategic Communications Strategy?

“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.
Would the Entwistle Defense Have Worked with a Different Jury?

Rob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
Jury Persuasion Takes on Different Dimensions

For defendants, complex litigation necessitates that the story be effective in the first case to go to trial as well as those that follow.
The Show Business of Litigation

Rob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury…
Don’t Let Big Data Bury Your Brand

CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building