Building Authentic Connections During Unpredictable Times
Brands that weather today’s instability will be the ones to create authentic connections with consumers in ways transcending what was previously thought possible.
77% of consumers are willing to spend more on a brand they perceive to be authentic.
The Brand Authenticity Index is a roadmap to help you create authentic connections with consumers.
Focusing on the pillars that foster authentic brands can help you go deeper into consumers’ lives and create a connection that is unbreakable, which is critical as you navigate an unstable world.
90% of consumers think it’s important
for a brand they use to be authentic