Building Authentic Connections During Unpredictable Times

Brands that weather today’s instability will be the ones to create authentic connections with consumers in ways transcending what was previously thought possible.

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Authenticity Matters.

77% of consumers are willing to spend more on a brand they perceive to be authentic.

The Brand Authenticity Index is a roadmap to help you create authentic connections with consumers.

Focusing on the pillars that foster authentic brands can help you go deeper into consumers’ lives and create a connection that is unbreakable, which is critical as you navigate an unstable world.

90% of consumers think it’s important
for a brand they use to be authentic

Pillars of Authentic Brands

Authentic brands are…

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Authentic brands…

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tell their story

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align with my values

care about PEOPLE LiKE me

Download the 2022 Report