Discover 5 keys to giving customers compelling reasons to use artificial intelligence to enhance customer experiences
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Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
Rob Duboff and Nancy Neufer review the strategic jury selection approaches that might have led to a different outcome in a criminal murder trial.
Do the marketing promotions around March Madness meet expectations of viewers?
For defendants, complex litigation necessitates that the story be effective in the first case to go to trial as well as those that follow.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"
Bringing a brand strategy to life requires authenticity, particularly when your audiences face an increasingly uncertain environment
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win