When you need a future outlook on key trends or breakthrough ideas, Innovation Panels<sup>™</sup> may be your go-to research tool
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Three keys to capitalize on current-day uncertainty to strengthen loyalty and overall brand health
CMOs examine how to balance data-savvy and customer-centric, not losing sight of brand building
HawkPartners offer a perspective on how jury perceptions can be as important as actual evidence in reaching a verdict.
Nancy Neufer and Scott Berman discuss the importance, particularly for corporate defendants, of assessing the background issues that may influence jurors’ perceptions in the courtroom.
Make your product a crucial component of your customer’s success.
Marketers and market researchers should collaborate to improve ROI measurement
Optimize your customer relationships through the use of a tailored, customer-specific approach