For defendants, complex litigation necessitates that the story be effective in the first case to go to trial as well as those that follow.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Companies have a lot of work to do to rebuild trust with consumers. The stakes are higher to leverage digital platforms to bridge the "trust gap"
April 10, 2018 Kathy Butler, Margie Sherr and Enrique Pumar of HawkPartners to Speak at EyeforPharma this April Digitization will revolutionize how healthcare and pharma companies engage with patients – including vast changes in medication selection and adherence, disease awareness and monitoring, the patient-healthcare provider relationship and more. Are you ready? Kathy Butler, Margie Sherr […]
Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics. The HawkPartners team led this engaging discussion helping brands transform their approach to marketing and research.
Bringing a brand strategy to life requires authenticity, particularly when your audiences face an increasingly uncertain environment
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win
Three major companies Amazon, JP Morgan and Berkshire Hathaway announced hopes of fixing health care. Here are 4 themes we'll be watching
It seems like the brands we love know exactly what we’re doing… largely because they do. But, is that actually helping marketers?
Rob Duboff and Nancy Neufer describe the role of the trial attorney as a performer and the importance of connecting with jurors on an emotional level, an element of jury persuasion that is critical for litigators who want to win.