Explore Our Perspectives

HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing, and analyzing. Our people post, publish and speak on a wide variety of timely marketing and strategy-related topics. Browse our featured posts below or select by subject from the archived blog and published items. Want to discuss anything you read? We welcome the conversation.

Marketing in the #Fakenews Era

Thursday, July 26th, 2018 | 5:30-7:30pm The Loft at 600 F, Third Floor600 F St. NW, Washington, DC 20004 Peter Horst – author of Marketing In The #Fakenews Era, Kellyn Smith Kenney – CMO of Hilton Hotels & Resorts, and Rob Duboff – Partner andCo-Founder of HawkPartners shared how brands can successfully plan for and […]

group of peleton users

It’s All About the Spin

As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.