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Explore Our Perspectives

HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.

Private: Q&A on Ingredient Branding: A Source for New Revenue

Originally published in Advertising Express magazine Who are the pioneers of ingredient branding? When did it start getting used? Intel receives much of the credit for making “ingredient branding” known across the C-suite with the success of its Intel Inside campaign; whereas, several brands pioneered the concept before them. Consistently, the pioneers were high tech, […]