Shannon brings nearly 20 years of experience leading and conducting quantitative market research across a range of industries, including healthcare and pharmaceuticals, medical devices, financial services, and media.
Shannon has particular expertise in quantitative research methods within the pharmaceutical sector, including research that provides solutions for her clients across their products’ lifecycles. Her areas of focus include pre-launch market assessments, ATUs, sales force and message effectiveness, and segmentation. She has vast experience and knowledge across several therapeutic areas, including oncology, diabetes, dermatology, and rare diseases.
Prior to joining HawkPartners in 2016, Shannon worked as a Director at IQVIA, a specialized Biopharma and biotech market research firm. During her tenure, she led a team of research analysts and worked closely with clients on promoting their products throughout their lifecycles.
Shannon holds a Bachelor of Science in Pharmaceutical Marketing from Saint Joseph’s University.
