With a career spanning over a decade, Shannon partners with clients to solve marketing and strategy challenges by utilizing primary and secondary research. Shannon’s expertise extends to both qualitative and quantitative methodologies, allowing her to employ a versatile approach tailored to each client’s unique needs.
Working with clients across industries, Shannon provides actionable insights firmly grounded in data. She started her career at Kantar Worldpanel, specializing in consumer technology, where she helped leading hardware and services brands. With a specific focus on tracking global trends in the mobile and wearable markets, Shannon assisted clients in developing effective growth strategies.
Shannon holds a Bachelor of Arts degree from Harvard College.
